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Discover how the marketing arm at this industry-leading SaaS company uses Apollo.
Increase in ad clicks
Increase in impressions
Optimove needed a better solution to access relevant contact and company data that fit their ideal customer profile (ICP). Their existing Account-Based Marketing (ABM) campaigns suffered from poor engagement, low conversion rates, and unqualified responses. Companies were either too small to consider Optimove, or too large to need their services.
Optimove relied on manual prospecting from their team, and they struggled with inaccurate databases. Additionally, the business faced budgetary challenges due to exceedingly high customer acquisition costs.
Adi Hagog, Director of Marketing and Growth at Optimove, described issues with their initial approach stating, “We invested in targeting the top names in the industry, but everyone chased the Fortune 500 companies. We wanted to understand the mid-market better and discover its true untapped potential.”
With Apollo’s prospecting tools, Optimove’s marketing team now efficiently narrows in on relevant targets and expands its mid-market reach.
Apollo’s robust B2B database includes information on over 250 million leads and companies, and the platform helps teams filter and engage with their prospects at scale.
With 200+ attributes attached to each company record in the database, Optimove’s team discovered variables that previously were unavailable or not considered.
Optimove found it especially helpful that they could target their market by which technologies a lead used or by the number of CRM admins at a company.
With advanced filtering and persona recommendations within Apollo, Optimove quickly expanded its list of relevant prospects. Apollo also helped eliminate manual prospecting work by providing automated recommendations for net-new contacts based on saved persona profiles.
“Apollo completely changed the game for us. Instead of inefficient manual research, Apollo allowed us to identify relevant targets that are ready to scale and reach out to them at the exact right time,” says Adi.
Apollo helped Optimove find more companies to target and refine their understanding of their highest-value ICP. With a narrowed focus and a better way to find audiences they were previously missing out on, Optimove saw immediate benefits in both the quality and quantity of leads.
Optimove diverted its budget and resources to aggressively target the right people thanks to a more precise and relevant lead list from Apollo. The performance of their ABM campaigns is no longer suffering from poor engagement and low conversion rates. Instead, they have seen immediate performance improvements of 4.5 times higher ad clicks and six times more impressions overall.
Apollo is truly cutting edge when it comes to providing a mechanism for us to continually get a better understanding of what targets are our best investment of budget and bandwidth.
Director of Marketing and Growth at Optimove
Optimove helps marketers drive customer-led journeys powered by predictive customer analytics, AI optimization technologies, and a multi-channel campaign orchestration engine.
Optimove’s marketing team uses Apollo to efficiently narrow in on relevant targets and strategically expand mid-market reach for its sales team.
Location: New York
Size: 320 employees
“We love the interface, the experience, and most importantly...the results.”
“Our KPIs are based on meetings booked and conversions to signed contracts. Apollo has helped us meet and exceed both of our goals this year.”
“We considered Zoominfo, which seemed great for enterprise-level companies, but Apollo was just so much better for SMBs. The ability to fit Apollo into our existing budget and stack while yielding clear results for our BDR team clearly made the most sense.”
“We are incredibly thankful for Apollo. We’ve solved the biggest problem for every business, the lead problem. We don’t lack interested prospects.”
“Starting your own business is really about maximizing your time, and Apollo is a great tool to help you do that.”
“Apollo really changed the way I approach prospecting. If you believe in using technology to be more efficient, then you should definitely try Apollo.”
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