December 6, 2021 Your Guide to an Apollo and Zapier Integration Written by Karli Stone Let’s face it: no single tool can do it all. Most companies have a number of tools that are best-of-breed for their particular workflows, and the goal should be to integrate them together to complete the toolbox and limit manual data entry. And lucky for you, Apollo is compatible with all your favorite tools! In this blog, we’ll show you how you can integrate with Zapier to connect and sync data between Apollo and any other Zapier-supported apps. [lwptoc] How does Zapier work? Zapier is an online platform that helps you automate tasks by connecting all of your different apps and services across multiple platforms. Zapier can automate your tasks in over 3000+ different destinations for enhanced functionality. Paired with Apollo, your workflow can be unstoppable! Triggers and actions are events that happen in the products you use. Zapier works by allowing you to create “Zaps” that combine a trigger from one product, with an action in another. Whenever the trigger event occurs, Zapier automatically completes the action event for you. With an Apollo <> Zapier integration, you can use Apollo-based events within other Zapier-supported apps. Some of the most popular, compatible apps include: Gmail, Google Contacts, Google Sheet, and other Google appsSlackTwitterSalesforce and HubspotMailchimpFacebook Lead AdsAnd More! How to Connect Apollo to your Zapier Account To connect Apollo with Zapier, you’ll need to log in to the Zapier app and go to your My Apps page. Click Add Connection. Next, search for and select the Apollo app connection: On the following page, you will need to enter your Apollo account’s API key (found here), provide a name for the connection, and then click Yes, Continue: If your authentication with your Apollo account is successful, you will see “New connection added”. Now you’re ready to create Zaps for your Apollo account! How to Create a Zap Let’s go over exactly how to create an Apollo Zap to help you establish a more automated workflow! In this example Zap, we will show you how to create a Zap that automatically creates new contacts in Apollo whenever an email is starred in Gmail. 1. To get started, click the Make a Zap button from your Zapier dashboard: 2. Select the app that you want to be your trigger app (e.g. Gmail): 3. Now choose the trigger event. Because we want to create new records in Apollo when an email is starred in Gmail, we will select the “New Starred Email” trigger. Choose the Gmail account you want to sync and click Continue. 4. Next, Zapier will conduct a test trigger. In this example, a successfully tested trigger should pull up a recently starred email from the linked Gmail inbox: 5. Now, it’s time to select the action you want the Zap to take in Apollo. Search for and select Apollo as the Action app, and choose the event you want to happen. In this case, we are choosing “Create a Contact”: 6. After selecting the Apollo account you wish to sync, you will need to select Gmail fields that correspond to the required Apollo fields. This will allow us to create contacts in Apollo with the exact same information that Gmail has. Click Continue when you finish: 7. Lastly, click Test & Continue to ensure you have the Zap set up correctly. After it’s successful, select Turn on Zap, to get started with your new automated action: You’ve done it! You’ve created your first Zap with Apollo and your productivity when working with multiple tools is now sure to skyrocket! If you want to learn more about creating a custom Zap on Zapier, check out this guide. Or, if you need support with the integration, you can visit Zapier’s help center or contact customer service here! Other Key Features of an Apollo and Zapier Integration You can do so much more than syncing your Gmail contacts to Apollo with Zapier! Here are some supported Apollo actions with a Zapier sync: Create/Update ContactCreate/Update AccountCreate/Update OpportunityCreate TaskFind ContactAnd More! And supported Apollo triggers include: New ContactContact UpdatedNew AccountAccount Updated An integrated workflow is an efficient workflow. When you have an Apollo account, you never have to worry about it playing nicely with your existing sales tools. Integrate with Zapier today to seamlessly automate your existing sales flow and unlock the benefits of sales automation. Karli Stone Karli Stone is copy writer and content creator living in Los Angeles, CA and a proud University of Washington grad. When she’s not wordsmith-ing, you can find her biking along Santa Monica Beach, following the Seattle Seahawks, or catching a flick at her local cinema.